Channel

The section covers the usage of the different communication channels used to send campaigns with Actito.

This usage is defined in terms of interactions. An interaction is 1 campaign sent to 1 profile.

The maximum of interactions depends on the maximum number of profiles provided by your contract and the allowed average number of interactions per profile.

The number of interactions is calculated by billing period (usually 1 year). The "consumption since" date next to the title informs you on the start of the calculation (depending on the contract date or the start of the year).

The following channels are tracked in terms of interactions :

• Marketing e-mails (includes all e-mails sent from a regular sending domain, from one-shot, scenarized and AB testing campaigns)

• Transactional e-mails (includes all e-mails sent from a non-filtered domain, after being prompted by a profile action)

• Print campaigns

• Social campaigns

• Call center campaigns

Credits

SMS campaigns are dependent on SMS credits to be sent.

The credits must be provisioned on the licence. This section informs you on the number of credits remaining in your licence (over all entities).

Data Model

This section covers the usage in relation to your data models.

This includes :

• The number of Profiles in your licence, over all your profile databases

• The number of Profile tables

• The number of Custom tables (Interaction, Linked Data and Repository tables) in your data models

• The number of Subscriptions (over all your profile databases)

Web

This section covers your usage regarding the Actito channels integrated to your website or landing pages : Goals to track visits on your webpages and Forms.

This includes :

• The number of goal interactions per profile (overall). An interaction is recorded every time a profile triggers a goal.

• The number of active Website visits goals

• The number of active Transactional goals

• The number of active Forms or landing pages

Automation

This section covers your usage regarding all the actions that you can automate in your licence, either by triggering daily or upon meeting specific set criteria.

Such automated actions include :

• The number of active Scenarios. Scenarios are triggered by a profile action or through a recurring profile selection.

• The number of active Segmentation rules. Segmentation rules are calculated daily to populate your segments.

• The number of active Daily exports. Daily exports include all automated recurring exports in your licence, namely incremental and periodic full exports, as well as OUT flows, which are custom incremental exports set up by the Actito team upon request.

• The number of active Newsletters. Newsletters are campaigns for which the HTML content is retrieved automatically and that are sent everyday at a set time to a set profile selection.

Licence settings

This section covers everything related to the set-up of your licence, including user management, deliverability settings, as well as how the data is partitioned and stored.

This includes :

• The number of active Users (all users with direct access to the platform interface)

• The number of active API users (technical users with access to Actito's webservices)

• The number of E-mail sending domains (includes all domains that have been set up to allow you to send e-mail through Actito, both standard and transactional)

• The number of Entities in your licence (entities being a subdivision of your licence to partition resources)

• The Data retention period as set by your contract : this is how long campaigns (all channels) and scenarios are kept are being finished (sent or no longer active). As profile interactions are kept as long as the resource to which they are tied exists, this is in fact also the retention time for profile interactions.