Via the "Manage goals" application

The main goal management application gives you the opportunity to directly access the goal revenue application.

To do so, go to "Manage goals" (Catalog > Goals >Manage goals)

You can access the revenue of both "Active" goals and "Inactive" goals.

After selecting one of these two tabs, click on the transaction goal that you want to analyze. Its line will turn green.

You can click on the "View revenue" button to directly access the revenue application for this specific goal.

Via the "Revenue" application

The revenue of every existing transaction goal is available in the dedicated Revenue application (Catalog > Reporting > Revenue)

Every existing transaction goal is displayed there. They are divided between "Active" and "Inactive" goals. Each category is found in its own tab on the left.

Click on the transaction goal that you want to analyze, then click on the "View revenue" button to access the revenue of this specific goal.

Revenue use cases

Each transaction recorded by your goal will be allocated according to the source.

When the goal is activated by clicking on a link in an e-mail, the source will be the name of this e-mail. In such a case, we advise you to leave this field empty. Indeed, if you provide a variable in the 'source' parameter, the information linking the transaction to the e-mail campaign will be lost.

The allocation of sources will enable you to:

• On the one hand, compare the revenue generated by your ACTITO communication campaigns among themselves, in order to determine which of your communications had the best impact when it comes to generating transactions.

• On the other hand, compare your campaigns with other means of generating goal interactions. For example, submitting a transaction goal interaction (which was not generated by ACTITO) through API.

Revenue parameters

You will obtain the following statistics for each of your sources:

• The number of transaction: This allows you to quantify which source generated the most transactions

• The total amount: This column gives the sum of the transaction amount generated by this source

• The source type: This column allows you to distinguish between sources of ACTITO campaigns ("E-mail") and external sources ("Other")

• The average amount: This allows you to determine which source generated the transactions with the highest average amount

• The last transaction date: This allows you to identify until when a source effectively generated transactions