Dedicated numeric shortcode

A dedicated shortcode is a number that belongs to you and that will replace the default sender number.

This is useful if you want to associate your brand with a specific number in the mind of your profiles, especially if the alias is not allowed in your target country.

A dedicated shortcode has a set-up cost and an operational cost. It also requires a specific set-up with our partner, which takes between 2 and 3 months.

The cost can vary according to the debit required. One should however note that this debit will always remain below that of the default shortcode.

A dedicated shortcode is possible in the following countries:

• France

• Belgium

• Spain

• Netherlands

• Italy (mandatory above a threshold volume)

• Canada/USA (mandatory)

• United Kingdom: this is not properly a shortcode, but a 'virtual long number'. The function is similar, but instead of a 4-5 digits code, this is a full number, like that of an individual.

Each dedicated shortcode is allocated to one specific country.

If you target several countries in your SMS campaigns, you would need to set up one shortcode per country and divide the campaigns according to the target countries. Indeed, if the shortcode is not valid (eg. it doesn't match the recipient's country), the SMS will be rejected.

Alphanumeric alias

The alphanumeric alias, or OA change, allows you to personalize the sender to display a word instead of a number: for instance, replacing 36047 by ACTITO.

The alphanumeric term implies that both letters and numbers can be used, but numbers can only be used in combination with letters (if your brand includes a number, for instance). The alias cannot be numeric only, as that would be the equivalent of using a shortcode that does not belong to you. For instance, a SMS sent with the alias 112 will be rejected or sent with the default shortcode.

Indeed, a major difference between the alias and the dedicated shortcode is that the alias is free of charge and free of use... according to some rules specific to each country.

If the country of your recipients allows it, the alias should also be specified in the 'shortcode' field at step 1 of your campaign.

If you send SMS with an alphanumeric alias to numbers where it is not allowed (Belgium, Italy), the message will be sent with the default shortcode, but it will not fall in error. You can therefore prepare the same campaign to target your French and Belgian profiles, for instance. French numbers will see the alias with your brand, while Belgian numbers will see 8850 as sender.